Changing Perceptions of Big Data
– Myers (2012)

While technology plays an undeniable role in the process data collection and analysis, it is important to remember that the successful use of Big Data relies just as heavily on business requirements. In other words, where should we collect information and how should we use it? These questions of use must be asked outside of technology, and its limitations, in order to ensue that the potential benefits of Big Data are fully recognized. Once business requirements are identified, then one can survey existing platforms as well as new ones, in order to determine which technology option (which could very well be comprised of multiple platforms) is best suited for their aims.

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